The most useful marketing trend for this decade, the best and most successful SEO tool used ever, this is what they call it. All these high-sounding statements are indeed absolutely true. Guest blogging is not dead and Matt Cutt turns out to be wrong. It is alive, it grows, it spreads and it is more and more successful with the time. However, it is somehow believed that it is one of the easiest marketing methods online as well and this is unfortunately totally untrue.
Well, it is not so damn hard, but you need some preparation, knowledge, time or differently said in most of the cases you need some professional help.
The first thing you should know is that if you are determined to do it all alone, you need a know-how. And let’s start with the content, which has to be of high-quality, 100% original, well-written and answering the questions of the audience. And even this first task only, might be too strenuous for you. The good news is, however, that nowadays there are marketing agencies who offer to write a perfect article for SEO needs instead of you. And when you have the text, you should include the links. It has to be all naturally and lightly, they have to be relevant only. In fact most of the unprofessionals trying to do guest blogging fail right here, because the rule is more than explicit, the article is not about the links, though they will gain you more traffic. Wrongly added link in a guest post might make people never open your blog again. And then is the quality of the blog, which could be maintained well by professionals only, because it is about the technical parameters and frequent posts and social sharing as well. If you want to do guest blogging alone, think about it again, it may not be that successful.