When someone starts talking about guest blogging, you feel confident and believe you know pretty well, what this thing is. Right, you have a blog and you follow other people, who have such web spaces, where they share about everything that moves them as well, and when you ask one of them to write an article or post for your own site, he is guest blogging. Thus everybody wins – the guest – new and wider audience, you – new and unknown content. However, this is the simple, traditional and uncommercial side of the so called guest blogging. The other side is known as the best marketing method of our time, the one that can improve the SEO (search engine optimization) of every start-up and company, the one with miraculous effect. This one is the guest blogging they are all talking about and for a reason.
What makes this tactic so popular and so loved is the fact that it requires not so many efforts, not too much time or energy, but only know-how and professionalism. That’s why you better trust a promising marketing agency instead of jumping into the unknown and doing it all by yourself. And if you are now wondering, how you could recognize the useful and effective guest blogging from the bad and spammy one, here is the ultimate guide. In the middle stays the article – it has to be absolutely original, but should be fascinating and interesting as well, it should grab the attention of every person who reads it. Then come the links, which have to be added slightly and naturally, without being too intrusive and annoying. Right thereafter are the blogs – well maintained and beautifully designed, with the best technical parameters possible. And last but not least is the social sharing, which is the one that extends your reach.