When someone starts talking about guest blogging, you feel confident and believe you know pretty well, what this thing is. Right, you have a blog and you follow other people, who have such web spaces, where they share about everything that moves them as well, and when you ask one of them to write an article or post for your own site, he is guest blogging. Thus everybody wins – the guest – new and wider audience, you – new and unknown content. However, this is the simple, traditional and uncommercial side of the so called guest blogging. The other side is known as the best marketing method of our time, the one that can improve the SEO (search engine optimization) of every start-up and company, the one with miraculous effect. This one is the guest blogging they are all talking about and for a reason.
The most useful marketing trend for this decade, the best and most successful SEO tool used ever, this is what they call it. All these high-sounding statements are indeed absolutely true. Guest blogging is not dead and Matt Cutt turns out to be wrong. It is alive, it grows, it spreads and it is more and more successful with the time. However, it is somehow believed that it is one of the easiest marketing methods online as well and this is unfortunately totally untrue.
Well, it is not so damn hard, but you need some preparation, knowledge, time or differently said in most of the cases you need some professional help.
You believe it’s freedom, independence, a chance to be your true and real self, to do what you love (even to let it kill you), being your own boss is perfection. There is nothing like working hours and a boss, who requires far too much, or is unjust, simply annoying or evil in nature. There is no salary and no promotions, no competition and no one lending a back. Not being an employee, is the dream of almost every employee. But what does the entrepreneur think about it?
It’s all about guest blogging these days. Since Matt Cutt declared that it is dead, many people have been trying to convince us that it is so alive, useful and successful that it is for now absolutely immortal and in fact to some extent they all are completely right. Till blogs exist and there are people who like sharing their emotions and inviting other people in their little online spaces where these other people may share their emotions and their experience as well, the guest blogging won’t be killed with any means.