When someone starts talking about guest blogging, you feel confident and believe you know pretty well, what this thing is. Right, you have a blog and you follow other people, who have such web spaces, where they share about everything that moves them as well, and when you ask one of them to write an article or post for your own site, he is guest blogging. Thus everybody wins – the guest – new and wider audience, you – new and unknown content. However, this is the simple, traditional and uncommercial side of the so called guest blogging. The other side is known as the best marketing method of our time, the one that can improve the SEO (search engine optimization) of every start-up and company, the one with miraculous effect. This one is the guest blogging they are all talking about and for a reason.
The most useful marketing trend for this decade, the best and most successful SEO tool used ever, this is what they call it. All these high-sounding statements are indeed absolutely true. Guest blogging is not dead and Matt Cutt turns out to be wrong. It is alive, it grows, it spreads and it is more and more successful with the time. However, it is somehow believed that it is one of the easiest marketing methods online as well and this is unfortunately totally untrue.
Well, it is not so damn hard, but you need some preparation, knowledge, time or differently said in most of the cases you need some professional help.